Marketing strategy
User-Generated Content: Encouraging user-generated content that highlights users' profits and positive experiences, which can be easily saved and shared on social media.
Affiliate and Referral Program: Implementing programs to incentivize user referrals and collaborations.
Cooperation with Influencers and KOLs: Partnering with key opinion leaders and influencers in the crypto space.
Collaborations with Crypto Education Providers: Working with crypto courses, schools, and academies to provide educational content.
Strategic Partnerships: Fostering relationships with top-tier crypto projects, centralized and decentralized exchanges (CEXes, DEXes), NFT marketplaces, and blockchain platforms.
Engage-to-Earn Campaigns: Running campaigns that encourage learning about the project and product.
Airdrop Campaigns: Launching airdrops to increase social presence and attract an audience.
Digital Advertising: Placing ads on popular Web2 sites like Google, Twitter, ProductHunt, YouTube, and Web3 sites like ETHScan/BSCScan.
Active Social Media Presence: Regularly sharing updates and posts to engage the community.
Organic Articles and PRs: Publishing articles and press releases on leading crypto and finance news sites.
AMA Sessions: Organizing Ask Me Anything sessions, both independently and in partnership with others, for community education and engagement.
Crypto Conference Participation: Sending team members to crypto conferences for engagement and potentially sponsoring booths for increased visibility.
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